Friday, 4th March 2016
“Like all sensible journalists I recognise that the future for our trade is digital.”
So says media commentator and former Daily Mirror editor Roy Greenslade.
In a piece in The Standard he goes on to add: “But the reality is we’re living in the present. And the present is both digital and print.”
Pressgang has a newspaper heritage, and still produces the country’s best employee tabloids, but we also produce well-read digital publications for most of our clients.
We don’t champion one format at the expense of another: we champion the needs of our readers to receive information in the way they prefer.
Sitting at a desk all day or visiting clients and working from a tablet or laptop? An app or ezine is just the thing.
Sitting in a van all day or working outdoors? A newspaper that doesn’t need charging and isn’t a costly tragedy if you drop it into a puddle is the answer.
A combination of both, of course, is the ideal solution.
Roy, writing in the week that New Day – described as the first new standalone national daily for 30 years – was published, makes another valid argument.
Only printed publications, he says, bring in sufficient income to fund the quality journalism and in-depth news coverage that British readers have come to expect.
And, as we always say here at Pressgang: content is king, and will always remain so.
Read the article here: http://tinyurl.com/zuesr3t
Join the conversation here: @pressgang_eu