Wednesday, 24th August 2016
Four publications for four clients have won Awards of Excellence from the Institute of Internal Communication.
Publications for Rolls-Royce, Interserve, Jewson and G4S all caught the eye of the institute’s experts.
Focus, produced for employees of international support services and construction company Interserve, was said to be “mightily impressive – a proper newspaper, not a quasi-brochure, and with a contemporary feel”.
The award citation added: “Bold, but not brash; as interesting as it is informative; motivating and memorable… this is a great piece of work – a real example of internal communications at its best.”
World, the bi-monthly ezine and newspaper for global power systems brand Rolls-Royce, was described as ”extremely professional, authoritative and highly readable”.
“It’s good to look at,” continued the judges, “the content represents a good mix of subject matter to reflect the diversity of its readership, and there is ample evidence that it is based on sound editorial planning and strategy.”
Looking at The Lot, for employees of the UK’s biggest building materials distribution company Jewson, IoIC judges recognised that it “reveals so much about Jewson and the people who work for it”.
They added: “That is testimony to the editorial team behind the publication: they have expertly translated diligent research, planning and strategy into a newspaper that not only puts employees at the centre but is also fun, good to look at and easy to read.”
And in the multi-award winning Link for security and outsourcing giants G4S, it was a specific aspect that was singled out for mention: the treatment of a story about an employee who underwent a painful and distressing stem cell donation to save her sister’s life.
There was a “clear rationale” for why the story was appropriate and relevant for the audience and in particular photographer Clare Bruce produced “a set of lovely images that capture the spirit and relationship of the subjects, giving a brightness and uplifting sight”.