Online and on paper
Design should never say, ‘Look at me.’ It should always say, ‘Look at this.’
That basic fact is one that governs Pressgang’s design philosophy in all its projects: magazines, newspapers, e-zines, iPad publications, corporate brochures, annual reports and promotional posters.
The aim of our designs is to get your communication noticed, while the aim of our content is to get it remembered. It’s a partnership – a marriage of beauty and substance.
Our designers are passionate about their craft and draw on a wide range of influences to create bespoke publications. They do not work to templates that may take little heed of the amount or sort of content to be handled.
Our designs are very much content-led: we will not propose a series of pages with wonderful photographs each with 50 words of text if, in all likelihood, we are going to have to accommodate half a dozen stories on an A4 page with images submitted by an employee with a cheap camera.
So we look to mix coffee table style with canteen table practicality.
But within that approach we work hard to give content the best possible chance of being read: